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To capture a larger market share and be viable, sustainable and profitable Wholesale Philip Rivers Jersey , you absolutely need to differentiate or distinguish your business, products andor services from your competitors.


In other words, you need to make your business special in the eyes of your customers andor prospects.


You can do this by creating what's called an Unique Selling Propostion or USP and then effectively convey that USP to your target market via your marketing efforts and business performance.


This is particularly crucial if you're operating in a highly competitive market.


What Is An Unique Selling Propostion?


Your USP is the one thing or idea that sets your business favourably apart from your competitors'. It's a statement of Advantages you bring to your customers that differentiate you from your competitors.


It's the focal point around which the success and profitability of your business is built and so you must be able to state it and fulfill it honourably and effectively. It's always stated in terms of the benefit it delivers to your customers.


Think about this:


"What's the one thing that makes your business unique and distinct? Why should people buy from you and not from your competitors? Do you promise great value Wholesale Easton Stick Jersey , benefits or service?"


Advantages could include factors like a broad range of product selection, superior customer service, highest quality Wholesale Drue Tranquill Jersey , best prices, and so on.


Effective USP Components


When formulating and implementing your USP, it's crucial that you bear in mind the following components:


1. Your USP must be truly unique
2. It must be strong enough to excite your target market and get them talking about it.
3. It mustn't be easily imitated or copied.



Look Wholesale Nasir Adderley Jersey , anybody can claim that they provide the best service in town - "We're The Number One Service Provider In America". Do you think this is credible? Of course not, people can see right through it; it's lukewarm and is an empty promise because you can't measure it and you can't hold them accountable. USP such as this can in fact harm your business instead of helping it.


Your USP really needs to pack a punch.


Now, let's take a look at good example:


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The above is a powerful USP. As you can see, you can actually measure it and hold the Company accountable; the company actually guarantees the delivery of your parcle the very next day or it doesn't cost you a cent.


Can you imagine what this will do to the Company? It'll put it head and shoulders above its competition.


Many business owners often wonder why they should be unique. They wonder what's wrong with being a "me too" business.


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